New Media Advocacy Project

The New Media Advocacy Project (N-Map) combines legal expertise with cutting edge communication tools to strengthen human rights and social justice work.  We help advocates throughout the world tell their stories in more compelling and powerful ways—to tip the balance in the toughest cases and campaigns.

Human rights advocates and social entrepreneurs face enormous challenges:  deeply entrenched social issues, over-resourced opponents and competitors, as well as hostile or risk-averse courts, legislatures, and funders.  This equation means the usual tools are not enough.  N-Map uses advocates' greatest tool—their stories—to help meet those challenges. Our innovative mix of legal and media knowledge helps to bring those stories to life, and to use them effectively in courtrooms, legislatures, and communities.


See some recent examples of our work below, and contact us to learn more about what we do.

Encouraging The Human Rights Ripple Effect

In partnership with Accountability Counsel, with funding from the 11th Hour Project Foundation, we produced two short videos that demystify the process of using international accountability mechanisms to confront multinational corporations that threaten human rights. Both videos use the case of a hydroelectric plant in Oaxaca, Mexico to illustrate the process by which Accountability Counsel partners with communities to research the financing the behind projects and demand justice and accountability. This video, The Cerro de Oro Hydroelectric Plant: A Latent Threat will be used by the community members who participated in the process, who will share the film within Mexico in order to warn their fellow citizens about vulnerability to similar projects, and educate them about their rights. See our blog for more information on the project. 

Ensuring Quality and Equality in South African Schools

By November 29th, 2016 all of South Africa’s schools will be required to have electricity, drinking water, toilets, and safe buildings. Equal Education–a coalition of South African students, parents, teachers, and community members–launched a multi-pronged campaign to enact the Minimum Norms and Standards for School Infrastructure, which establishes legally binding minimum infrastructure standards in schools throughout the country.

N-Map teamed up with Equal Education to create a video that documents the poor conditions at schools in the Eastern Cape, and captures first-person accounts from students, teachers, principals, and parents of how unsafe conditions and inadequate facilities negatively impact learning.

Girls Speak Out Against Child Marriage


 In Northern Nigeria 76% of girls are married before the age of 18. We teamed up with Nigeria’s Isa Wali Empowerment Initiative (IWEI) and the Women’s Rights Advancement and Protection Alternative (WRAPA) to create a series of videos that ignite new conversations about child marriage, and empower Nigerians with religious and legal arguments to bring about lasting policy changes.   

Our three videos will speak directly to girls, parents, community-level leaders, Islamic leaders, and legislators. Over the next year IWEI and WRAPA will screen our videos for these target audiences across Northern Nigeria in order to convince parents, Islamic scholars, and others to support education for girls and institute a national law that prevents girls from marrying before the age of 18.