New Media Advocacy Project

The New Media Advocacy Project (N-Map) combines legal expertise with cutting edge communication tools to strengthen human rights and social justice work.  We help advocates throughout the world tell their stories in more compelling and powerful ways—to tip the balance in the toughest cases and campaigns.

Human rights advocates and social entrepreneurs face enormous challenges:  deeply entrenched social issues, over-resourced opponents and competitors, as well as hostile or risk-averse courts, legislatures, and funders.  This equation means the usual tools are not enough.  N-Map uses advocates' greatest tool—their stories—to help meet those challenges. Our innovative mix of legal and media knowledge helps to bring those stories to life, and to use them effectively in courtrooms, legislatures, and communities.


See some recent examples of our work below, and contact us to learn more about what we do.

Promoting Justice for Migrants & Their Families

Families of missing migrants face many obstacles while searching for relatives: it is difficult to navigate the Mexican institutions that investigate migrant deaths and almost impossible to recover the remains of a loved one–especially if they died in another country.  To address these difficulties, the Fundación para la Justicia y el Estado Democrático de Derecho (FJEDD) helped families collectively organize and propose the creation of a transnational mechanism for migrant justice.  N-Map produced a video with FJEDD to visually explain the regional mechanism and urge diplomats to back their government’s implementation efforts during this important moment.

N-Map: A Look Back at 2015

2015 was a transformative year at N-Map. Our team of lawyers, advocates, and filmmakers worked across the globe to put the voices of people who have suffered human rights abuses at the center of advocacy and litigation. This short video is a look back at highlights from the 55 tactical media advocacy videos we produced over the last year to support our frontline partners working in Mexico, Nigeria, India, South Africa, the United States, and the Republic of Georgia.

How does the government spend our taxes?

Citizens have a right to know how authorities spend tax dollars. In partnership with El Instituto Mexicano para la Competitividad A.C. (IMCO), we produced a series of five videos for the campaign #TengoDerechoASaber. The campaign encourages Mexican citizens to demand accountability, transparency, and efficient spending from the government. This video, a series of man-on-the-street interviews, asks citizens a simple yet revealing question: In 2013, Mexico spent 4.47 trillion pesos of taxes–do you know how they were spent? Learn more about the full campaign here: