New Media Advocacy Project

The New Media Advocacy Project (N-Map) combines legal expertise with cutting edge communication tools to strengthen human rights and social justice work.  We help advocates throughout the world tell their stories in more compelling and powerful ways—to tip the balance in the toughest cases and campaigns.

Human rights advocates and social entrepreneurs face enormous challenges:  deeply entrenched social issues, over-resourced opponents and competitors, as well as hostile or risk-averse courts, legislatures, and funders.  This equation means the usual tools are not enough.  N-Map uses advocates' greatest tool—their stories—to help meet those challenges. Our innovative mix of legal and media knowledge helps to bring those stories to life, and to use them effectively in courtrooms, legislatures, and communities.


See some recent examples of our work below, and contact us to learn more about what we do.

Ensuring Quality and Equality in South African Schools

By November 29th, 2016 all of South Africa’s schools will be required to have electricity, drinking water, toilets, and safe buildings. Equal Education–a coalition of South African students, parents, teachers, and community members–launched a multi-pronged campaign to enact the Minimum Norms and Standards for School Infrastructure, which establishes legally binding minimum infrastructure standards in schools throughout the country.

N-Map teamed up with Equal Education to create a video that documents the poor conditions at schools in the Eastern Cape, and captures first-person accounts from students, teachers, principals, and parents of how unsafe conditions and inadequate facilities negatively impact learning.

Girls Speak Out Against Child Marriage


 In Northern Nigeria 76% of girls are married before the age of 18. We teamed up with Nigeria’s Isa Wali Empowerment Initiative (IWEI) and the Women’s Rights Advancement and Protection Alternative (WRAPA) to create a series of videos that ignite new conversations about child marriage, and empower Nigerians with religious and legal arguments to bring about lasting policy changes.   

Our three videos will speak directly to girls, parents, community-level leaders, Islamic leaders, and legislators. Over the next year IWEI and WRAPA will screen our videos for these target audiences across Northern Nigeria in order to convince parents, Islamic scholars, and others to support education for girls and institute a national law that prevents girls from marrying before the age of 18.

Promoting Justice for Migrants & Their Families

Families of missing migrants face many obstacles while searching for relatives: it is difficult to navigate the Mexican institutions that investigate migrant deaths and almost impossible to recover the remains of a loved one–especially if they died in another country.  To address these difficulties, the Fundación para la Justicia y el Estado Democrático de Derecho (FJEDD) helped families collectively organize and propose the creation of a transnational mechanism for migrant justice.  N-Map produced a video with FJEDD to visually explain the regional mechanism and urge diplomats to back their government’s implementation efforts during this important moment.