New Media Advocacy Project

The New Media Advocacy Project (N-Map) combines legal expertise with cutting edge communication tools to strengthen human rights and social justice work.  We help advocates throughout the world tell their stories in more compelling and powerful ways—to tip the balance in the toughest cases and campaigns.

Human rights advocates and social entrepreneurs face enormous challenges:  deeply entrenched social issues, over-resourced opponents and competitors, as well as hostile or risk-averse courts, legislatures, and funders.  This equation means the usual tools are not enough.  N-Map uses advocates' greatest tool—their stories—to help meet those challenges. Our innovative mix of legal and media knowledge helps to bring those stories to life, and to use them effectively in courtrooms, legislatures, and communities.


See some recent examples of our work below, and contact us to learn more about what we do.

Waiting for Fahd: One Family’s Hope for Life Beyond Guantánamo

We partnered with the Center for Constitutional Rights to share a side of the Guantanamo narrative rarely told: the human story. Waiting for Fahd: One Family’s Hope for Life Beyond Guantánamo highlights CCR client Fahd Ghazy, a Yemeni national unlawfully detained at Guantánamo for more than 13 years.  Despite being cleared for release twice, the government refuses to repatriate Fahd simply because of his nationality. Stand in solidarity with Fahd. Share his story, join the conversation on Twitter, and help us #FreeFahd.

How does the government spend our taxes?

Citizens have a right to know how authorities spend tax dollars. In partnership with El Instituto Mexicano para la Competitividad A.C. (IMCO), we produced a series of five videos for the campaign #TengoDerechoASaber. The campaign encourages Mexican citizens to demand accountability, transparency, and efficient spending from the government. This video, a series of man-on-the-street interviews, asks citizens a simple yet revealing question: In 2013, Mexico spent 4.47 trillion pesos of taxes–do you know how they were spent? Learn more about the full campaign here:

Helping 49 Families Fight For Justice

On June 5th 2009, 49 children lost their lives when a daycare caught fire in Hermosillo, Mexico. It was not an accident. The nursery first resulted from corruption and government neglect. Six years have passed and the Mexican government has failed to investigate a single person implicated in the Guaderia ABC tragedy or the government agencies that oversee the national daycare program. 

Unable to find justice within their own country, the families organized as the Movimiento 5 de Junio and brought their case to the IACHR. Our video, designed specifically for the admissibility hearing, uses the voices of these 49 families to speak directly to the commissioners and demand that the court intervene. To further pressure the IACHR, our partners created an Avaaz petition to show civil society’s support for the case. The petition earned over 28,000 signatures in Mexico and just launched globally–add your support now!