New Media Advocacy Project

The New Media Advocacy Project (N-Map) combines legal expertise with cutting edge communication tools to strengthen human rights and social justice work.  We help advocates throughout the world tell their stories in more compelling and powerful ways—to tip the balance in the toughest cases and campaigns.

Human rights advocates and social entrepreneurs face enormous challenges:  deeply entrenched social issues, over-resourced opponents and competitors, as well as hostile or risk-averse courts, legislatures, and funders.  This equation means the usual tools are not enough.  N-Map uses advocates' greatest tool—their stories—to help meet those challenges. Our innovative mix of legal and media knowledge helps to bring those stories to life, and to use them effectively in courtrooms, legislatures, and communities.

 

See some recent examples of our work below, and contact us to learn more about what we do.

Beneath the Surface

 

In partnership with the American Bar Association Rule of Law Initiative (ABA ROLI) and New York University School of Law’s Center for Human Rights and Global Justice (NYU), we are creating a platform that connects communities that have already been impacted by mining with others in the Global South who are facing or will soon face similar challenges. To date, we have created five short videos that tell the stories of community leadership in the face of mining in Nigeria, Ghana, Zimbabwe, DRC, Bolivia and Peru. This project is still in production, and you can watch the completed videos here: Community Solutions to the Global Mining Threat.

Confronting Executions in Pakistan

 

N-Map partnered with the Justice Project Pakistan to design a media advocacy campaign that highlights the inadequacies of the death penalty as a deterrent punishment and humanizes Pakistan’s death row. We created four short documentaries and three social media videos that focus on the families of men who have suffered unduly in Pakistan’s criminal justice system. The goal of these videos is to engage Pakistani citizens and officials to consider the human cost of the aggressive death row policies. Watch all the videos here.

Combating For-Profit College Fraud

In 2015, the for-profit college chain Corinthian College Inc filed for bankruptcy and closed most of their Southern California campuses—leaving students stuck with enormous debt and worthless degrees.  Few of these students had been able to secure jobs in their promised fields, and so they were forced to pay back their federal loans while unemployed or making minimum wage. N-Map partnered with Public Counsel, the largest pro bono law firm in the nation, to create videos that help former students who have been defrauded by Corinthian College Inc, apply for federal loan relief. The videos live on www.studentfraudrelief.org, a website that serves as a one-stop-shop for students seeking relief.