New Media Advocacy Project

The New Media Advocacy Project (N-Map) combines legal expertise with cutting edge communication tools to strengthen human rights and social justice work.  We help advocates throughout the world tell their stories in more compelling and powerful ways—to tip the balance in the toughest cases and campaigns.

Human rights advocates and social entrepreneurs face enormous challenges:  deeply entrenched social issues, over-resourced opponents and competitors, as well as hostile or risk-averse courts, legislatures, and funders.  This equation means the usual tools are not enough.  N-Map uses advocates' greatest tool—their stories—to help meet those challenges. Our innovative mix of legal and media knowledge helps to bring those stories to life, and to use them effectively in courtrooms, legislatures, and communities.


See some recent examples of our work below, and contact us to learn more about what we do.

Words That Kill

Words that Kill: The Defamation of Human Rights Defenders is a joint effort between the Colectivo de Abogados José Alvear Restrepo, Corporación Jurídica Yira Castro, Comisión Intereclesial Justicia y Paz, Bertha Foundation, and New Media Advocacy Project, this video series shows the shared experience of defenders who have suffered defamatory attacks on their character for their work defending human rights.

Wrongful Incarceration on Nigeria’s Death Row

To bring an end to the use of the death penalty in Nigeria, N-Map partnered with the Legal Defense and Assistance Project (LEDAP), a leading Nigerian criminal justice NGO, to create a media advocacy campaign for legislative reform to outlaw the use of the death penalty as a punishment. The campaign focuses on the staggering amount of innocent men who are sentenced to die for crimes they did not commit. This video exclusively focuses on the story of Williams Owodo, who was wrongfully incarcerated for over 17 years. By focusing on one individuals’ experience—from arrest, to signing a forced confession, to conviction, to appeal—we show audiences the ease by which innocent people can be sentenced to die within Nigeria’s criminal justice system

This video is an attempt to answer the question “how can an innocent person be convicted of a capital crime?”

Encouraging The Human Rights Ripple Effect

In partnership with Accountability Counsel, with funding from the 11th Hour Project Foundation, we produced two short videos that demystify the process of using international accountability mechanisms to confront multinational corporations that threaten human rights. Both videos use the case of a hydroelectric plant in Oaxaca, Mexico to illustrate the process by which Accountability Counsel partners with communities to research the financing the behind projects and demand justice and accountability. This video, The Cerro de Oro Hydroelectric Plant: A Latent Threat will be used by the community members who participated in the process, who will share the film within Mexico in order to warn their fellow citizens about vulnerability to similar projects, and educate them about their rights. See our blog for more information on the project.